An independent designer based in Seoul, working on identity systems, websites, and editorial projects for ambitious founders worldwide.
I trained as a typographer at RCA, spent five years inside studios in London and Seoul, and went independent in 2022. Today I work directly with founders and small teams — usually six projects a year, never more.
The work I make sits in the gap between editorial and brand — it leans on type, restraint, and the small details that compound. My favorite engagements have a strong point of view and someone on the client side who cares about the difference between a 14pt and 14.5pt heading.
I share writing about process and craft on my journal, and I'm always reachable at hello@ariafolio.co.